By Jennifer Nelson
Glamour. Cosmo. SELF. Ladies’ domestic magazine. Vogue. In an that has been in a downward spiral for years, those magazines—and different women—focused magazines like them—have not just retained their readership, they’ve elevated it. each month, 5 million-plus girls peel again the slick hide in their favourite journal to thumb via pages full of tidings and suggestion approximately type, good looks, intercourse, relationships, weight loss plan, wellbeing and fitness, and way of life. yet do women’s magazines provide precious details, or do they simply peddle fluff and fantasy—and in both case, do girls take their messages to heart?
In Airbrushed Nation, Jennifer Nelson—a longtime insider—exposes the bare fact in the back of the modern pages of women’s magazines, either solid and undesirable. Nelson delves deep into the realm of glossies, explaining the ways that those magazines were optimistic for ladies, highlighting the ways that their agendas were faulty, and asking the questions that experience gone unasked: What do ladies imagine and think concerning the retouched images, the ever present intercourse suggestion, the consistent offensive on getting older, and the fable model spreads that includes unaffordable clothes and accessories? Do the unrealistic advertisements, pictures, and beliefs that permeate glossies harm women’s vanity . . . and is it intentional?
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Additional info for Airbrushed Nation: The Lure and Loathing of Women's Magazines
Now it looks like just another book, with a few southern destinations and recipes for pecan pie tossed in to anchor the title, surrounded by pieces on the fashions, fitness, and beauty trends the rest of the women’s magazines already cover. Of course, if sales are up or ad dollars soar, the redesign is considered a success, whether the design changes merit it or not. Yet sometimes a redesign comes along that raises the bar. Samir Husni, dubbed “Mr. Magazine” at the University of Mississippi’s School of Journalism, touts a Woman’s Day overhaul that he says rocked the typical revamp.
In the 1970s, the magazine targeted moms. 22 With its sale to the Hearst Corporation in the 1980s, it was again rebranded to appeal to women in the twenty-five to forty-four age bracket, with articles on career, home, and family. 23 In the early 1990s, Redbook was labeled the older sister to titles like Cosmo and Glamour. ” 24 Yet with time, this once supposed hybrid fell in among the sisters as just another one of the seven popular women’s glossies. By the 1970s, the Seven Sisters also included Better Homes and Gardens, a former gardening and home magazine that morphed into a chick slick over time.
Just as TV didn’t kill movies. An established medium can continue to flourish so long as it continues to offer a unique experience. 27 Just as they did in the past, magazines today risk angering and disappointing their readers with content that arouses controversy, falls short of expectations, or fails to live up to reader’s standards—like excessive airbrushing or celebrity profiles that come up short. Editors walk a fine line each month trying to put out content free of such scrutiny. Readers Respond “I was very angry about two years ago when Ladies' Home Journal ran an essay written by a woman who hated her family’s cat and was happy when it got scared and ran off into a strange city while they were moving.
Airbrushed Nation: The Lure and Loathing of Women's Magazines by Jennifer Nelson